About the Product

Max Perez - Gesha, natural

Max Perez is a fifth-generation coffee farmer hailing from Huehuetenango, where his family has long managed a farm under the care of his father. Fifteen years ago, Max and his wife seized the opportunity to purchase an abandoned farm in Acatenango, which they transformed into what is now Finca La Hermosa. Investing heavily in renovating the neglected property (uprooting old plants, tilling and maintaining fields, planting shade trees, and building a wet mill) Max took on considerable risk in a volatile coffee market. His commitment goes beyond profit; he views coffee farming as a long-term investment, an adventurous lifestyle rooted in hope for future generations.